Are you the one who has just launched a WooCommerce site? Or are you the one who has a site for a while but are not happy with the sales? Do you wonder how to increase the site sales and profit but don’t want to spend thousands of dollars on hiring a dedicated team? Are you ready to take on the challenge of improving your marketing strategies on your own? If you are ready to make your hands dirty, then read on.
One thing to understand at the bottom line is people do a lot of market research before they buy a product. According to research from Salesforce, a vast majority of shoppers begin there research from a digital channel like Amazon and Google, who tend to show all the available product variations from different online marketplace and retailers.
Customers do value brand and seller reputation above everything. But what if the customer is new in the market or doesn’t have any preferences? What if the customer trusts you and your competitor both? In order to make them buy your product, you need to understand what they look for and how they make decisions. This is where you need to aww your customers by an excellent product showcasing.
In this article, we will provide you the best marketing strategies along with related WooCommerce plugin, which will boost your sales to the next level. And the best part, all of the WooCommerce plugins are either free or come with a minimal one-time cost. So you can use and try them without a lot of worries 🙂
1. Review matters
Consider you are selling some private local brand shoes and without mentioning, you will have a lot of competitors in the market. Now a customer looks for shoes online – who really don’t have any preference. How will he decide which shoes would be more comfortable?
This is where reviews play an important role. According to a research report at research gate, 98% of the sample population check reviews and 60% do this often or quite often. You can check more by following here. So, if you don’t have reviews, start gathering reviews on your site. We would recommend you to have a look at Customer Reviews for WooCommerce plugin.
As the document refers – it offers a lot more functionality, including review reminders and review discounts. Generally speaking, most of the customers who are happy with the product never bother to answer surveys or submit reviews.
Using the plugin functionality to send the reminders and giving them little discounts would encourage them and you will tend to get more positive reviews. This plugin also provides the feature of integrating your site reviews on google search pages, which increases the trustworthiness.
2. Tempt the customer by constant increasing Price Graph
First impression is last impression
The above saying makes a lot of sense in eCommerce world too. As soon as your potential client lands on your product page, you need to make all the efforts to look your product look outstanding. Not only outstanding – you also need to show how successful your product is and how you are constantly increasing the product price due to increasing demand. This strategy increases customer curiosity and tempts them to buy your product without giving a second thought.
If this is something that interests you, we suggest you have a look at WooCommerce Price History / Price Alert Notifications. The best part is, it also allows you to set price drop notification. By this, you can allow your users to get notified on a certain product that the price has dropped. Thus, if your customer doesn’t want to buy your products now, you can allow your customers to wait for a good deal to become available – a win-win situation 🙂
3. Increase the urge by providing discounts
Who doesn’t like discounts? Customers are always on a lookout for good deals. A new survey from RetailMeNot found that two-thirds of consumers have “made a purchase they weren’t originally planning to make solely based on finding a coupon or discount”. Similarly, four out of five (80 percent) said they feel encouraged to make a first-time purchase with a brand that is new to them if they found an offer or discount. This is why it’s a good idea to use new customer special offers to attract consumers in online ads. Seeing a good special can encourage people to buy when they otherwise wouldn’t have. This is why we would recommend you to start providing attractive discounts
Even though there are a lot of discounting plugins available in the market with a variety of discounting strategy, we would recommend you to provide only simple discounts over complex and BOGO discounts. Hence we would recommend you to have a look at the WooCommerce Category Discount plugin. WooCommerce Category Discount is an easiest way to create simple as well as complex discounts. It provides unique features like fixed and percentage discounts along with options to set a discount for a specific time and on specific days. It also allows limiting the discount for specific roles. Some valid use cases are listed below.
- Provide a flat $5 discount to premium users.
- Provide a 20% discount to premium users on black Friday.
- Provide a 5% discount to guest users on black Friday.
- Provide a $10 discount to guest users on Wednesday.
- Provide a $30 discount to guest users on Wednesday.
and so on…
4. Gain their trust by offering Money-back guarantee
People always trust what they see over the online market, which makes them spectacular over the decision of buying anything online. They do have a lot of questions in mind like what if the product is not up to their expectation or what if they are not happy with the product functioning – which can only be checked after using the product? This is why providing a money-back guarantee makes a lot of sense.
When you offer a guarantee, customers are more impressed by the fact that you stand behind your product than the potential to get their money refunded. In other words, the fact that you’re offering a money-back guarantee must mean the product works well. This increased trust in your brand will not only benefit you on this up-front purchase but down the road as well.
If you operate in a market that’s already saturated with other companies offering similar products, a money-back guarantee is a good way to differentiate your brand. For example, say you sell the same widget that another brand sells and you each have the price set at $19. If everything else can be considered identical, except for your money-back guarantee, most savvy customers will choose your product.
5. Ensure easy checkout
It is often found that many customers abandon the cart due to the complex checkout process. According to research, almost 28% of total customers abandon the cart due to a long and confusing checkout process. It’s important, therefore, to make the checkout process seamless and smooth for your WooCommerce shoppers.
Forcing your customers for old-school checkout can be really depressing as that requires a lot of steps to complete. This also requires the user to go through a lot of screens which makes them lose the interest resulting in cart abandonment. Hence, we would recommend you to enable guest checkout. Above that, we will also recommend you to enable social logins – through which they can create their account in one-click.
Another thing to consider is shortening the checkout process. There are a lot many plugins available in the market for the same. Direct Checkout for WooCommerce is one of the plugins which provide a lot of impressive features like speeding the checkout process and skipping the cart page, ajax add to cart, remove checkout fields, one-page checkout, and a quick purchase button.